I am Amber.
I am Amber, crunchy granola mom and suburban superstar. I am a writer, online community-builder, speaker, engineer and mom to six-year-old Hannah and three-year-old Jacob. I live in the Vancouver area with my husband Jon, the kids and our irrepressible cat Dorothy.
I am on a continuing journey to figure out what I really want to be when I grow up. I call the journey Crafting my Life. It’s all about re-discovering my dreams, finding my passions and making space in my life for myself. I am helping other moms do the same thing, too, through the Crafting my Life online class, and the upcoming Crafting my Life e-book. I’d love to have you join me, as you seek to live with greater intention in your own life.
As I re-invent myself I’m simplifying and living a more sustainable lifestyle. I run. I make stuff and work in my garden. I dance with my kids in the kitchen. I breastfeed and wear my babies. And I frequently sometimes sneak chocolate when no one’s looking.
If you want more of me (and really, who wouldn’t?) check out my awesome guest posts:
- Yummy Mummy Clug: Cooking for Gluten-Free Guests
- Miss 604: Getting Festive in Port Moody
- Almost all the Truth: It’s Time to Stop Discounting Ourselves
- Vancouver Mom: Family-Friendly Newport Village
- The Minimalist Mom: Children, Minimalism and a Happy Medium
- Miss 604: Coquitlam Farmers Market Celebrates 15th Season
- YoYo Diaries: Think Big: Tip #5
- Crunchy Domestic Goddess: The Last Time I Breastfed
- A Lot of Loves: Crunchy Granola Supermom is Dead
- Coffees and Commutes: On Being an Artist
- Work It, Mom: Tips for Planning a Green Birthday Party
- SweetMama: A four-part series on finding manageability in mothering
- The Green Phone Booth: I Wash my Face with Honey
- The Variegated Life: Discarding Conventionality
- The Green Phone Booth: Embroidering with my Daughter
- Mothers of Change: Amber’s Story: Hannah’s Premature Birth
- Meli-Mello: Bringing Home Baby #2: The Story of Hannah and Jacob
- Farmer’s Daughter: Teaching my Kids Where Their Food Comes From
- Yummy Mummy Club: Starting Kindergarten
- Miss 604: Bakerview EcoDairy in Abbotsford
- …infinitely learning…: Embracing an Unconventional Life
- Miss 604: Golden Spike Days in Port Moody
- Code Name: Mama: Gardening with Little Helpers
- PhD in Parenting: Why I Don’t Spank
- Yummy Mummy Club: Battling the Toy Catalogues
- YoYo Diaries: Kellie Haines, Ventriloquist
- Hobo Mama: Flexibility and finding sleep
- Miss 604: The Streets of Port Moody
- Raising My Boychick: Talking to Strangers
- My Plastic-free Life: My Kids — The Joy and the Plastic
I write.
Writing is my passion. It is at the core of who I am. I love using written language to share information, spread ideas and convey emotion. I am even working on my big book dream.
As an engineer I did a lot of technical writing. I can’t share it because my former employer is big on confidentiality. But trust me, it was awesome. I used lots of fancy-pants words like empirical and Gaussian.
These days I write a lot about parenting and life. This blog showcases that best. But I’ve written some other cool things, too:
- I am Content Manager for the online parenting magazine, VancouverMom.ca, which means that I write and edit web copy, blog posts and weekly newsletters.
- I have an E-book, the Quick Guide to Canadian Maternity Leave.
- I write web copy, blog posts and a monthly newsletter for the local arts society ArtsConnect.
- I write a once-every-two-months newsletter for the Society for Community Development.
- I wrote web copy, blog posts and newsletters for the Western Station Committee.
- I write for The V3H, covering news and events in and around Port Moody, BC.
- I contribute to the parenting blog API Speaks.
- I contribute to the parenting blog 5 Minutes for Mom.
- I contributed to the sustainable living blog 5 Minutes for Going Green.
I connect.
Calling yourself a social media guru feels vaguely ridiculous, so I prefer the phrase “online community-builder”. But whatever you call it, I’m doing it. I believe strongly in the power of the internet to bring people together and build communities, erasing barriers of geography and culture.
In order to build real community we must use social media well. Follower counts and blog subscribers don’t mean anything if we don’t really engage and create honest connections. Here’s how I build community:
- I’m on Twitter, Facebook, YouTube and Flickr.
- I run the Strocel.com Podcast, which is on iTunes.
- Crafting my Life is on Facebook, too.
- I run the VancouverMom.ca Twitter and Facebook accounts.
- I run ArtsConnect’s Twitter, Facebook and YouTube accounts.
- I am introducing the Society for Community Development to Facebook.
Through Strocel.com, I occasionally partner with people who are a good fit to help them get their message out. I am choosy, but my readers are awesome, and they trust me because I have their best interests at heart. If you like what I’m doing, and believe we are a good fit, I would love to talk about how we can work together. Drop me a line and we’ll chat.
I speak.
I love speaking. I’m in my element when I have a captive audience. I would speak even without people listening, if I weren’t afraid that people would overhear me.
I’ve spoken to many groups of all sizes about breastfeeding. If you’ve never breastfed you might be surprised that there’s much to talk about, so you’ll have to take my word for it. I also speak on parenting, finding balance and blogging, which are particular passions of mine. A few of my speaking engagements:
- September 2011: I spoke about breastfeeding at a mom and baby group in Port Moody, BC.
- June 2011: I spoke about finding your calling at Beacon Unitarian Church in New Westminster, BC.
- May 2011: I spoke about balance in parenthood at Once Upon a Belly in Vancouver, BC.
- May 2011: I was part of a panel discussing parenting and social media at Northern Voice in Vancouver.
- March 2011: I spoke to a class at Douglas College in Coquitlam, BC about being a breastfeeding change agent.
- December 2010: I spoke about finding balance to the Vancouver Attachment Parenting group.
- October 2010: I spoke about blogging and social media to high school students in Coquitlam, BC.
- September / October 2010: I spoke on breastfeeding at two large mom and baby groups in Burnaby, BC.
- June 2010: I was on the panel at Harnessing the Power of Digital Mums in Vancouver, BC
- May 2010: I spoke about motherhood as a spiritual discipline at Beacon Unitarian Church in New Westminster, BC.
- May 2010: I was part of the mom blogging panel at Northern Voice in Vancouver, BC
- April 2010: I spoke about maternity leave at the Bellies to Babies Celebration in Vancouver, BC.
- March 2010: I led a workshop on maternity leave at local maternity boutique Tiny Fingers Tiny Toes.
- May 2009: I spoke about breastfeeding at a large mom and baby group in Port Moody, BC.
I love sharing my opinions, and so I love giving interviews. I know a lot about blogging, social media, living sustainably, maternity leave, breastfeeding and parenting. Some of my media coverage:
- CanadianParents.com: I scream, you scream, ice cream!
- SweetMama: 20 Mom Blogs We Love – Best Teacher of Zen Motherhood
- CBC Vancouver: Sleeping with baby risks
- The Georgia Straight: Geek Speak: Amber Strocel, parent blogger
- Vegetable Gardens: It’s a Family Affair
- Canadian Living: Blog of the Month for March, 2011
- Rants n’ Rascals: Blog Spotlight
- SweetMama: 5 Must-Read Vancouver Blogs
- Sound Therapy Radio: Arts and Community Media
- The Wall Street Journal: Why We Can’t Stop Playing
- Today’s Parent: Public Tantrums (November 2010)
- Wet Coast Women: Women of the Wet Coast Up Close and Personal #5
- Cascadia Kids: Families Travel! Amber goes to Parksville BC
- Enterprise Magazine: Parental Leave 101 (May 2010, page 36)
- Canadian Family: Our Top 49 Mommy Blogs
- The Globe and Mail: Photo filchers fuel Facebook fears
- The Globe and Mail: Parent PTSD: When Junior’s OK, but mom and dad are hurting
- Canwest News Service: Health Canada slow to act on lead-filled children’s jewelry
- No Time for Flash Cards: Sunday Spotlight
- Urban Baby and Toddler: When new moms return to work sooner than expected (Winter 2009/2010, page 19)
- The Vancouver Sun: Reduce the risks of putting kids’ photos online (November 13, 2009, page A6)
- The Tyee: Mat Leave for the Self-Employed
- yoyobelly: By Your Leave
- The Mother of all Parenting Blogs: The Quick Guide to Canadian Maternity Leave — and the Mom Who Wrote It























