It’s Thursday and I’m Crafting my Life! March’s theme is blogging. In previous weeks I talked about blogging your dreams, about how bloggers are real people, and about the ins and outs of building community through blogging. This week I am talking about what blogging can and can’t do for you. I also have links at the end of this post to some other fabulous bloggers and their thoughts on blogging, so be sure to check them out!
I run ads on my blog through BlogHer’s advertising network. I put the ads up around 9 months ago, and I don’t regret the decision. BlogHer has been easy to work with and responsive, they allow me to opt out of certain types of campaigns and they build community within their network by posting links to selected posts with each ad block. Plus, I don’t have to do any work beyond cutting and pasting a code into my sidebar, they handle all of the ad sales and so on.
While I am generally happy with the advertising arrangement I’ve got here, it is not a path to riches. On average, I have made around $25 USD per month from my ads. Still, it’s $25 for something I’m doing anyways, and with no effort on my part. Over the 6 months I have been paid for so far, I averaged around 8000 page views per month (BlogHer pays for page views, not clicks). My current monthly page views are higher, but there is a lag between when the ads are viewed and when I am paid. I am sharing these numbers in spite of my qualms because I think you might genuinely be interested.
My point is this – blogging and blog monetization, for most of us, are not a path to riches. It would be lovely if working part-time from home, writing about our daily lives with children, made us the big bucks. Unfortunately, in my experience, that is not realistic. Yes, some bloggers have done it. But they have worked hard to do it, putting in time and effort and facing more setbacks than we probably know. Dooce, for example, started blogging in 2001, and gained notoriety when she was fired because of her blog in 2002. She has been blogging for 9 years. The fact that ‘dooced‘ is now a slang word testifies to the fact that she’s paid her dues.
If blog montetization isn’t a path to financial freedom, why do I do it? Why do I spend hours each week writing this blog and visiting other blogs? First and foremost, I blog because I love it. I love writing, I love reading what other people have to say, and if I’m honest I rather enjoy the attention. This is my creative outlet and my sacred space, and I am not just saying that. Compensation would be icing on the cake, but I relish this cake straight up. I also love the community I’ve found here. If it weren’t for this community I wouldn’t have had the wherewithal to even ask myself what my dreams were, let alone actually pursue them. These are the happy, fuzzy reasons I blog.
There are less happy, altruistic reasons that I blog, too. I believe that while blogging isn’t an end, it can be a means to an end. I want to write, and I want to speak, and I want to teach. My big dream is to help other moms like me, moms who find themselves at a juncture and aren’t sure which way to go. Moms who are struggling to find balance and a space for themselves in their own lives. Moms who are just starting out and feeling overwhelmed and lost and need someone to help them through. Hopefully, I will figure out a way to get paid to follow this dream. In the meantime, this blog is my practice ground. It is a place where I can try things out, it is a place where I can find other people to bounce ideas off of, it is a way to gather an audience and provide information to people who might be interested in hearing what I have to say.
I don’t know how my dreams will turn out. I don’t know what role blogging will or won’t play in where I end up 10 years from now. But I really believe it will play some part, if only because this exercise has changed me. It has helped me to find my voice and find myself. This blog might not be the road to unspeakable fortune, but it doesn’t have to be. And as long as I know that, as long as I’m not counting on a big cheque from my ad network that may never come, I think I’ll be OK.
Now it’s your turn. Have you written a post about blogging? If so, enter the details below. And whether you have or not, go check out these other blogs for some inspiration or helpful advice.































