I first encountered Dress Me Up Organic many years ago, when Christina from Bamboletta mentioned it on her blog. I came to know Tressa, its creator and owner, online. We chatted on Twitter, and I bought some of her amazing teething bonbons, first for my son, Jacob, and then as gifts for my friends’ babies. Over the years we also acquired a rabbit rattle and some jumbo cloth blocks.
There are a few things that attracted me to Dress Me Up. I loved that it was local(ish) to me. I really loved that the toys were handmade with care using natural and organic materials. I appreciated the understated, simple esthetic. And I was rooting for Tressa, because I love to see moms going out and doing their own thing.
Earlier this year there was a big change for Dress Me Up. Tressa decided to sell her business to Jen and Brad Williams. Jen attended elementary school with Tressa’s husband, and became a huge fan of all things Dress Me Up. When Tressa decided that she could no longer run the business, the couple was thrilled to come on board and help it to grow.
Jen believes strongly in Tressa’s vision of making safe, sustainable toys, by hand, in Victoria. She’s very committed to the principles that Tressa started Dress Me Up with.
I had the chance to speak with Jen recently, and I really got the feeling that Dress Me Up is in excellent hands. In fact, I would go so far as to say (if you will allow me to indulge in a little woowoo) that Jen is the person who is meant to carry the business forward.
She’s been hard at work over the past six months or so, expanding her wholesale line, sourcing materials, working with her team and going through safety testing – including the controversial CPSIA testing. We talked about what’s going on at Dress Me Up, what the CPSIA testing process was like, how to be sure that the toys you buy are safe, and a whole lot more.
Jen was also excited to share her new project – Boutique by Dress Me Up. It’s an Etsy store selling products made in small batches, and it’s given Jen a chance to let her inner designer loose. It’s also something of a testing ground for new products for Dress Me Up Organic. It’s definitely worth a visit, especially if you’re an Etsy addict like I am. You can hear more about Boutique by Dress Me Up, and everything else that Jen is working on, in our podcast:
I’m working on another interview for next week, but I’m not quite ready to share all the details with you. If you’ve ever considered unplugging from your online life for a while, though, I think you’ll be eager to hear what my guest has to say. Subscribe to my podcast and you won’t miss a thing!





































